"What is fake news exactly? Fake news is just as it sounds: news that is misleading and not based on fact or, simply put, fake...fake news has the intention of disseminating false information, not for comedy, but for consumption."
— Barbara Alvarez, "Public Libraries in the Age of Fake News." Public Libraries, Nov 2016: 24-7.
Fake News is more engaging than Real News! In fact, the chart below demonstrates that fakes news can get more traction than real news. During the 2016 Presidential election, fake news stories on Facebook were viewed 1.4 million times more than real news stories.
A strategically placed hyperlink designed to drive traffic to sources that provide generally credible content, but use exaggerated, misleading, or questionable headlines, social media descriptions, and/or images.